Strategy at Nanette Lepore
I started in the warehouse at 16, changing white hangers to black ones. Then ran social and digital marketing while art directing photo shoots and runway shows. Later, I lead international expansion and our search for financial partners. I practiced human centered design and systems thinking to do it.
Secured financial partners
Pitched 30+ potential investors. Actively negotiated the final multiple million dollar deal with our legal team, Jones Day.
reimagined runway experience
Redesigned the runway show as a dance party / photo shoot on a shoestring budget.
Art directed photo campaigns
Collaborated with 6 internationally renown photographers to art direct 20+ campaign photo shoots featured in Vogue.com, WWD, and Elle Magazine.
worked on Innovative PR
Secured press stories, hosted fashion shows, and dressed celebrities and bloggers. I Worked closely with Fashionista, The Wall Street Journal, Elle, Teen Vogue, Time Out NY, Marie Claire, Cosmopolitan, The Huffington Post and more.
ran Strategy for Runway Shows
Oversaw online press, influencers, and content creation at 9 fashion weeks in New York. Brought in thousands of dollars in sponsorships. Collaborated with Nanette on artistic concept for the show.
Project Managed Website redesign
Oversaw website redesign. Managed expectations across client and agency while uncovering core values that would drive our eCommerce business and refocusing our design around these priorities.
drove Content Strategy on Social Media
Collaborated with Influencers
Collaborated on content creation, product placements, and videos with the world's top fashion bloggers: Chiara Ferragni, Aimee Song, Margaret Zhang, Andy Torres, Jane Aldridge, and Michelle Phan. Generated millions of views, likes, and comments with no budget.
Managed day to day operations of Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Featured by Instagram during New York Fashion Week as a brand to follow.
I helped imagine the concept for many clothing collections, but my favorite was transforming a collection of purple coats and neon leather bags into Nanette on Mars – a model for what to wear to a cosmic cocktail party. I collaborated with Paris-based video artist Victor Ferrier on a fantastical campaign video for our Nanette on Mars collection, one of many campaign videos I art directed.