business design

Business Prototypes: Gluestick


In a recent project for Parsons Strategic Design and Management masters, our team started with a simple problem: how do we meet people who are different then we are? How can we build something that sticks us together? We designed a business model focused on bringing strangers together to share strange, fun, unexpected events.  ]A swipe app that could unlock any city. After more than 65 interviews with New York residents age 22-38, we devised a platform for hosting and attending events with new people that was safe, innovative, and, crucially, non-transactional.